National Football League

Super Bowl Sunday doubles sales for GBPA nominated pub

12-Feb-2018 By Stuart Stone

The Philadelphia Eagles’ win over the New England Patriots on 4 February helped set up record sales at a London pub nominated in the sports pub category at the 2017 Great British Pub Awards.

Born in the USA: how pubs can cash in on American football

22-Jan-2018 By Stuart Stone

The National Football League is becoming big business on this side of the Atlantic and you don’t have to be ‘like, really smart’ to see the American game is only going to get bigger and better on these shores

The NFL’s final four fight to reach Super Bowl LII

19-Jan-2018 By Stuart Stone

Make the most of this Sunday night’s American football action as the New England Patriots, Jacksonville Jaguars, Philadelphia Eagles and Minnesota Vikings contest divisional finals to reach this year’s 52nd Super Bowl in Minneapolis.

MA Sport

Wrestling, sailing and NFL: Embracing the sporting alternatives

06-Sep-2016 By Liam Coleman

You’ve paid the big bucks to have sport from both BT and Sky in the pub; you’ve got a state-of-the-art AV system; and a selection of TVs just waiting to beam high-definition coverage to the punters. Yet the reality is that outside of the Premier League...

Making the Most of Sport - in association with Sky

Supersize Sunday with NFL in your pub

01-Oct-2015 By Kevin Cadle

Sky Sports NFL presenter Kevin Cadle gives the PMA the lowdown on the new season, including three matches at Wembley Stadium, and why it’s a sport that can really drive a pub’s business

Sky Sports awarded rights to Monday Night Football

25-Sep-2014 By Ellie Bothwell

Sky Sports has won the rights to ‘Monday Night Football’, as part of a new five-year agreement for more live American Football from the NFL (National Football League).

Budweiser to sponsor UK NFL games

14-Jul-2014 By Robyn Black

US brewer AB InBev has signed a deal for Budweiser to extend its relationship with the American football championship, the NFL (National Football League).